Shop - On the Show
Trend Report: A 'Tightening' Jawline Serum, Arch-Supporting Flip-Flops, More
Beat the heat with these summer essentials.
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Saw it on TODAY? You’ll find it here. The segments are listed in order of when they aired.
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Amazon Bestsellers
Stay Cool, Calm and Sand-Free at the Beach With These Amazon Bestsellers, From $6
Shop waterproof fanny packs, a "suit saver" and more essentials.
Shop - On the Show
Don't Sweat the Rising Temps! Shop Expert-Approved Linen Pieces
Beat the heat in these lightweight and chic options.
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Shop - On the Show
The 5 Best Summertime Problem Solvers for Chafing, Sweat and More, According to An Expert
A sweat-wicking tee, an anti-chafing balm and more summer problem solvers.
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Beauty
Up to 40% off Tarte, Korres and More Exclusive Deals to Summer-Proof Your Beauty Routine
Beauty expert Julee Wilson shares her favorite finds of the season.
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Naked Sundays SPF50 CabanaClear Invisible Water Gel Serum
Use code TODAY for 40% off until 6/30
$24.00
$40.00
Naked Sundays
Bloomeffects Tulipscreen Hydrating Lip Oil
Use code TODAY for 40% off until 6/30
$17.40
$29.00
Bloomeffects
OleHenriksen Violet Ice Cold Plunge Pore Mask
Use code TODAY for 30% off until 6/30
$29.40
$42.00
Ole Henriksen
$42.00
Ulta
Style
Dive Into Summer With Swimwear That Fits Your Body Type — Plus, Our Fave Accessories
Whether you're curvy, petite or busty, we found bathing suits for every shape and size.
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Shop - On the Show
Jenna's Bookshop: Fisherman Prints, a Detangling Comb and More — From $5
Shop brands like Quince, Charlotte Tilbury, Vera Bradley and more.
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Shop TODAY Beauty Awards 2025
Shop TODAY Beauty Awards
Shop TODAY Beauty Awards: Winners Seen on TODAY, From $8
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
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Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.99
Shark
$349.99
Ulta
$349.99
Nordstrom
Derma-E Retinol Line Smoothing Hydro Gel Patches
Winner: Best retinol for eyes
$30.00
Ulta
$29.99
Dermae
$29.99
Amazon
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.00
e.l.f. Cosmetics
$16.00
Ulta
$16.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$11.97
Amazon
$12.00
Essie
$14.69
Target
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$22.40
$28.00
Innisfree
$28.00
Amazon
$28.00
Sephora
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$9.97
Amazon
$9.97
Walmart
$11.59
Target
It Cosmetics Do It All Radiant Concealer
Winner: Best new launch concealer
$30.00
Sephora
$30.00
Ulta
$30.00
Macy's
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$13.97
$14.99
Amazon
$14.99
The Mane Choice
$13.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$99.00
Elizabeth Arden
$99.00
Amazon
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Shark Beauty CryoGlow Cooling + LED Face Mask
This red light therapy mask won most innovative skin tool for our Beauty Awards.
$349.99
Shark
Stanley the Quencher 40oz Tumbler
This tumbler will keep you hydrated while staying cold all day long.
$27.00
$45.00
Stanley
Almay Thickening & Tint Hypoallergenic Volume Mascara
This mascara creates instantly longer and thicker lashes.
$9.59
Amazon
$9.49
Target
Knockaround Obsidian Sunglasses
The polarized smoke lenses in these sunglasses have full UV400 eye protection.
$28.00
Knockaround
Goaus Passport Holder with Airtag Slots
This passport holder has airtag slots so you'll never misplace your travel essentials again.
$15.99
Amazon
SpotMyUV UV Detection Stickers for Sunscreen
These handy stickers help protect from harmful UV rays.
$13.49
$19.95
Amazon
Epi-Pet Sun Protector Skin Treatment Spray
Editors and experts-recommend wearing SPF daily.
$17.95
Chewy
Grace & Stella Under Eye Patches (48 Pairs)
These undereye patches will help you look well-rested even after a late night.
$29.95
Amazon
Thrive Liquid Lash Extensions Mascara
This lengthening mascara promises to deliver a false-lash look at a smaller price tag.
$26.00
Thrive Causemetics
Billie Dermaplane Starter Kit
This starter kit will help smooth your face while protecting it from unwanted scrapes.
$12.99
Amazon
Thrive Causemetics Brilliant Eye Brightener
The brand says these highlighter sticks "instantly awaken the eyes."
$26.00
Thrive Causemetics
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$25.00
$50.00
Sam's Club
PIC Flickering Flame Mosquito Repellent
Enjoy patio hangouts pest-free with this tabletop appliance.
$39.97
Walmart
Shapermint All Day High-Waisted Shaper Shorts
One editor says these shorts can help prevent chafing.
$27.99
Amazon
Round Lab Birch Juice Moisturizer with SPF 45
This sunscreen soothes and moisturizes skin while protecting you from the sun.
$21.96
$28.00
Amazon
$24.99
Target
Mosquito Repellent Incense Sticks (50 Pieces)
This all-natural mosquito repellent is easy to use, whether at home or on the go.
$8.99
Amazon
Peeps Carbon Klean Eyeglass Lens Cleaner
This durable eyeglass cleaner won't damage lenses.
$19.99
Amazon
Deck of Scarlet Threeway Solid Lip Oil
One Shop TODAY writer loves how “young” this oil makes her lips look.
$28.00
QVC
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All of the books you’ve seen on TODAY — and where to get them
All the books and albums you've seen on TODAY.
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.