When the seasons shift, we like to keep tabs on new arrivals and noteworthy deals at our favorite retailers — and this summer, Target has our attention with a selection of seasonal standouts. To help us sort through the aisles, Shop TODAY editorial director Adrianna Brach stopped by the studio to share the products she’s eyeing as vacation season kicks off.
At the top of Brach’s list? A selection of quilted duffles from Vera Bradley Outlet that are perfect for a weekend getaway or adventure abroad — and happen to be up to 75% off right now. In the fashion department, she found summer-ready tops for everyone: For him, a classic polo that’s earned thousands of five-star shopper reviews. For her, a collared denim button-down that works with everything from white jeans to breezy skirts.
As for accessories, Brach’s pick is a timeless sunhat that transitions effortlessly from backyard lounging to seaside getaways. She also spotted a few must-haves for outdoor entertaining, including a $15 backpack cooler and two picnic-ready trays from Sun Squad — great for bringing fruit, vegetables, charcuterie and other snacks on the go! For Father's Day gifting and entertaining, she's sharing a vintage-style wooden speaker that's both bluetooth-enabled and can function as a traditional AM/FM radio.
If you’re heading to your local Target, keep an eye out for in-store newness, too. The retailer just launched Hello Summer Saturdays, a series of June events which feature free keychain and charm giveaways (exclusively for Target Circle members and while supplies last), as well as limited-time deals. Think: up to 50% off Sun Squad pool toys, warm-weather fashion, swimwear and sun care, according to a press release.
Shop Brach's new and noteworthy picks below — or add them all to your cart with one click.
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Vera Bradley Outlet Cotton Large Weekender Travel Bag
$47.70
$159.00
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Vera Bradley Outlet Ultralight Large Travel Duffel Bag
$39.99
$159.00
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Vera Bradley Outlet Ultralight XL Travel Duffel Bag
$54.99
$195.00
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Vera Bradley Outlet Cotton Large Travel Duffel Bag
$39.99
$129.00
5 of 24
Vera Bradley Outlet Women's Outlet Cotton Travel Tote Bag
$59.60
$149.00
6 of 24
Sun Squad Small Round Packable Serving Set Peach
$10.00
7 of 24
Sun Squad Backpack Cooler (15 Cans)
$15.00
8 of 24
Sun Squad Large Round Packable Serving Set White
$10.00
9 of 24
Universal Thread Short Sleeve Button-Down Denim Shirt
$25.00
10 of 24
Shade & Shore Straw Essential Floppy Hat
$10.00
11 of 24
Goodfellow & Co Men's Every Wear Polo Shirt
$8.40
$12.00
12 of 24
Hearth & Hand with Magnolia Vintage Wood Finish AM/FM Radio and Bluetooth Speaker
$49.99
13 of 24
Maybelline Lifter Glaze
$6.99
14 of 24
A New Day Ribbed Muscle Tank Top
$10.00
15 of 24
A New Day Knit Mini Ballet Dress
$15.00
16 of 24
Nicebay Airflow Styler
$45.99
$169.99
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Vacation Super Spritz Face Mist with SPF 50
Vacation
$7.99
$9.49
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A New Day Rustic Meal Graphic Scarf
$10.00
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Vacation Chardonnay Lip Oil (SPF 30)
$15.99
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A New Day Slim Fit Seamless Tank Top
$15.00
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Universal Thread Button-Front Knit Tank Top
$15.00
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All in Motion French Terry Crewneck Sweatshirt
$30.00
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American Soft Linen 100% Cotton Turkish Peshtemal Beach Towels (Set of 4)
$49.99
$59.99
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ButcherBox Pork Perfection Frozen BBQ Box (5 lbs)
$99.00
Still holding onto your Vera Bradley weekender from a couple of decades ago? We’re right there with you. The brand is making a comeback right now, and adding a new style to your collection doesn’t have to break the bank thanks to Target’s impressive selection of Vera Bradley Outlet deals. With a trolley sleeve for slipping over your rolling luggage handle, this weekender is the perfect personal item for plane travel. Right now, it’s 70% off!
Editor’s note: The style above is currently out of stock, but we found a slightly larger version you might like below.
This duffel, made in a lightweight polyester, is playful and nostalgic yet super durable, per Brach.
If you want to leave some extra space in your travel bag so you can bring home a few souvenirs, go for this XL duffel. It’s made from lightweight polyester and one five-star reviewer wrote, “I needed something a little bigger than the weekender and this is perfect.“
Editor's note: The style above is currently out of stock, but we found a similar item you might like below.
If you have a cottage weekend planned, this is the perfect catch-all to take in tow. It's 100% cotton and since the print is timeless, you’ll have it for years to come. Score it for nearly 70% off!
Carry this cotton tote everywhere, from the office to the beach and beyond.
These packable serving sets make it easier to carry snacks onto the patio, to potlucks or even to the beach. Under the lid is a base tray, as well as five smaller dividers, so you can use the tray to plate more food once you arrive.
Brach saw this practical pick at her local Target and immediately told our Shop TODAY editors about it. Made by Sun Squad, it’s a backpack cooler that’s deceptively roomy. While it looks small, it can hold up to 15 cans — and it’s just $15! It’s great for taking to the beach, a local park, your friend’s place... the list goes on.
This slightly bigger size of the packable serving set is still just $10! Make a fruit and veggie tray, charcuterie board or even use it to transport cookout sides like pickles, onions and more. Resistant to breakage, they’re awesome for kids, too.
Brach is obsessed with this breezy button down, as she loves anything that feels easy and loose fitting during summer. She recommends pairing it with white denim on the bottom, but it will work well with shorts or a skirt, too. You could even wear it open over a tank top or bathing suit for a casual, beachy vibe.
Speaking of bathing suits, this floppy hat is ideal for summer afternoons spent by the pool — and it's just $10! It's timeless, so it will never go out of style and the classic straw fits the “coastal grandma” trend, which our staffers are into.
This polo is from one of our favorite brands at Target, Goodfellow & Co. It has thousands of five-star reviews online, a classic silhouette (which reviewers say fits true to size) and at just $12, it’s so affordable that you can pick up a few. Plus, if you haven’t sought out a Father’s Day gift yet, this is an easy-to-order option!
One reviewer wrote, “Hubby has so many of these! It’s a simple good looking wardrobe solution.” Another simply said, “Nice shirt, good value and product quality. Very happy with my purchase.”
Last but not least, Brach is totally smitten with this vintage-inspired AM/FM radio from Joanna Gaines' Hearth and Hand with Magnolia Collection at Target. It also doubles as a bluetooth speaker! Music is such an important part of outdoor entertaining, so Brach loves that you can have this out on the patio to set the exact vibe you want. During summer, it's great for grilling season and then when fall rolls around, it will look so cute as bookshelf decor.
More new and notable finds at Target
This new drop from Maybelline is packed with hyaluronic acid and a hydrating oil blend, set to deliver long-lasting moisture, as well as pigment. According to the brand, it's lightweight and never sticky or greasy.
A top that allows you to stay cool in the summer heat while still covering your bra straps is a major win in our books. This one works effortlessly for casual wear, work wear and can even be dressed up for a night out when paired with a little extra jewelry.
Our readers have long-loved A New Day’s midi-length version of this dress, so we’re happy to share that this new, shorter take on the favorite has arrived for summer (and is made from the same super comfortable fabric).
Right now, this hot tool is 73% off! Intended to work as a flat iron and a curling iron, it’s not only an amazing deal, but since it’s multi-purpose, it will save you time and space.
When the UV is high, on-the-go sun protection is key so that you can reapply as needed. Perfect for makeup wearers, this water-resistant sunscreen-meets-setting spray can be applied over your makeup and has SPF 50, according to the brand. Plus, it features a hint of Vacation's signature scent.
While you can definitely tie this silk-like scarf around your neck, we're eyeing it as a bag accessory this season. Pro tip: Tie it around the strap of a basic summer tote to lend it some charm.
This trending four-in-one lip oil hydrates like a balm, shines like a gloss, plumps with hyaluronic acid and peptides, and protects with SPF 30, per the brand. Shop TODAY contributor Chassie Post previously shared that it feels great on your lips and has a light caramel-vanilla aroma.
The perfect summer layer for the office, this top is made from a smooth nylon and spandex blend, which lends it a sleek feel, per the brand.
Speaking of tank tops, elevate your wardrobe with this effortless knit option, which has a button-up front and comes in three colors. It feels a bit more dressed up that the average tank, but it's just as easy to wear.
For chilly nights (and anyone who loves a nautical vibe) this All in Motion crew neck is made from a french terry fabric and will keep you cozy during early morning or evening outings.
Ahead of summer beach days, score this luxe set of four 100% cotton towels. Not only are they pretty, they're durable and absorbent, per the brand.
Grilling season is officially here and right on time, ButcherBox — a brand known for subscription-based curations of high-quality meats — just became available at Target! This box contains five pounds of pork (both ribs and chops), as well as the brand's barbecue rub.
More ButcherBox finds at Target:
- ButcherBox 100% Grass-fed T-Bone Steaks for Two, $80.75 (was $85)
How we chose
We consulted Shop TODAY editorial director Adrianna Brach, as well as the Shop TODAY editorial team, for items that are editor-approved based on newness, style and seasonality. To round out the list, we also considered items with high customer ratings.
For sponsored content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
Meet the expert
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
