Shop TODAY Beauty Awards 2025
Our team reviewed hundreds of products and narrowed them down to 165 winners — and even secured exclusive deals just for viewers.
Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more.
164 Results
164 Results

Shark Beauty CryoGlow Cooling + LED Face Mask
Shark$349.99Winner: Most innovative skin tool. See more for a deal:PROMO CODECode Copied!
Derma-E Retinol Line Smoothing Hydro Gel Patches
Ulta$30.00Winner: Best retinol for eyes
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
e.l.f. Cosmetics$16.00Winner: Best antioxidant serum
Tula Barrier Balance Ceramide Body Moisturizer
Tula$19.20$32.00Winner: Most immediate results. See more for a deal:PROMO CODECode Copied!
Essie To The Rescue UV Gel Damage Repair
Amazon$11.97Winner: Best repair treatment
Versed Multi-Serum Skin Tint SPF 40
Versed$19.99Winner: Best 2-in-1 tinted moisturizer
Tatcha The Brightening Eye Cream
Sephora$64.00Winner: Best overall eye cream
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Innisfree$22.40$28.00Winner: Best value exfoliator pads. See more for a deal:PROMO CODECode Copied!
Good Molecules 5% Niacinamide Serum with Ectoin
Amazon$8.00Winner: Best value serum
Aprilskin Calendula Peel Off Mask
Amazon$17.47Winner: Best peel off face mask
Dr. Groot Miracle in Shower Treatment
Amazon$30.00Winner: Best hair growth treatment
Almay Thickening & Tint Hypoallergenic Volume Mascara
Amazon$9.97Winner: Best value mascara
It Cosmetics Do It All Radiant Concealer
Sephora$30.00Winner: Best new launch concealer
Subtl Beauty 3-in-1 Brow Pencil
Amazon$26.00Winner: Best overall brow pen/filler
Beekman 1802 Micellar Milk Froth Cleansing Gel
Amazon$29.00Winner: Best 2-in-1 makeup remover
Neutrogena Hydro Boost Lip Oil
Neutrogena$9.97Winner: Best value lip oil
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Amazon$13.97$14.99Winner: Best leave-in conditioner for instant results
Elizabeth Arden Retinol + HPR Ceramide Capsules
Elizabeth Arden$99.00Winner: Best overall retinol. See more for a deal:PROMO CODECode Copied!
Dr. Dennis Gross Alpha Beta 2% BHA+ Breakout Solution
Sephora$38.00Winner: Best overall acne treatment
Thayers Invisible SOS Acne Patches
Thayers$8.99Winner: Best new launch acne/pimple patches
Hero Mighty Patch Original
Amazon$12.99Winner: Best overall pimple patches
Kiehl's Ultra Facial Barrier-Hydrating Cleanser
Sephora$29.00Winner: Best skin barrier boosting cleanser
Dr. Althea Pure Grinding Cleansing Balm
Dr. Althea$22.90Winner: Best cleansing balm
Farmacy Green Clean Gentle Creamy Cleanser
Farmacy Beauty$32.00Winner: Best cleanser for sensitive skin
Curology Hydro+ Foaming Gel Cleanser
Curology$15.00Winner: Best hydrating cleanser
Primera Perfect Oil to Foam Cleanser
Amazon$25.99Winner: Best overall cleanser
True Botanicals Ginger Turmeric Cleansing Balm
Amazon$52.00Winner: Best splurge cleanser
Bliss Drench and Quench Moisturizer
Amazon$23.00Winner: Best value moisturizer
Dr. Althea 345 Relief Cream
Amazon$27.00Winner: Best moisturizer for acne-prone or sensitive skin
InnBeauty Project Project Extreme Cream Firming & Lifting Moisturizer
iNNBeautyProject$48.00Winner: Best firming moisturizer
Paula's Choice Pro-Collagen Peptide Plumping Moisturizer
Paula's Choice$49.00Winner: Best overall moisturizer
Tatcha Dewy Milk Moisturizer
Sephora$64.00Winner: Best new launch moisturizer
IT Cosmetics Confidence in Your Beauty Sleep Night Cream
It Cosmetics$64.00Winner: Best night cream
Dr. Brandt Bright This Way Glow Overnight Retinol Oil
Dr. Brandt$82.00Winner: Best splurge retinol
Skinbetter Science AlphaRet Overnight Cream
Skinbetter Science$145.00Winner: Best splurge night cream
Weleda Skin Food Repairing Serum Stick
Amazon$19.99Winner: Best serum stick
The Outset Firming Vegan Collagen Prep Serum
The Outset$46.00Best firming serum
Murad Heartleaf Gentle Resurfacing Serum
Murad$65.00Winner: Best serum for sensitive skin
Byoma Phyto-Mucin Glow Serum
Amazon$15.99Winner: Best hydrating serum
Laneige Perfect Renew Triple Signature Serum
Laneige$39.00Winner: Best anti-aging serum
SkinMedica TNS Advanced+ Serum
Amazon$295.00Winner: Best splurge serum
Drunk Elephant C-Luma™ Hydrabright Serum
Drunk Elephant$68.00Winner: Best vitamin C serum
Sunday Riley Good Genes Lactic Acid Treatment
Sunday Riley$85.00Winner: Best lactic acid serum
Medicube PDRN Pink Peptide Toner
Amazon$18.30$20.20Winner: Best overall toner
Dr.Jart+ Every Sun Day Ultra-Sheer Priming Sunscreen Stick
Dr.Jart+$30.00Winner: Best new launch face SPF
Colorescience Sunforgettable Total Protection Face Shield Flex
Amazon$58.00Winner: Best tinted face SPF
Shiseido Clear Sunscreen Stick SPF 50
Amazon$32.00Best SPF stick for face
Hello Sunday The Everyday One SPF 50 Face Moisturiser
Sephora$22.00Winner: Best skin care-forward SPF
Hawaiian Tropic Sheer Touch Face SPF 60+
Amazon$12.68$14.99Winner: Best overall face SPF
Vacation Classic Whip Glow SPF 30
Target$22.99Winner: Most viral SPF
Banana Boat Sport Spray SPF 50
Target$13.99Winner: Best new launch body SPF
OneSkin Triple Power OS-01 Body SPF
Amazon$54.00Winner: Best overall body SPF
Benefit Cosmetics The Porefessional Shrink Wrap
Benefit Cosmetics$46.00Winner: Best overnight exfoliator treatment
Dermalogica Daily Microfoliant
Amazon$19.00Winner: Best overall exfoliator
YSE Beauty Your Favorite Ex Exfoliating Pads
YSE Beauty$75.00Winner: Best splurge exfoliator pads
Olehenriksen Après Skin Multi-Use Rescue Crème Overnight Moisturizer + Mask
Ole Henriksen$48.00Winner: Best face mask for sensitive skin
Youth to the People Superberry Hydrate + Glow Dream Mask
Youth to the People$52.00Winner: Best overall face mask
Peach & Lily Glass Skin Ginseng Collagen Mask
Peach and Lily$8.00Winner: Most hydrating sheet face mask
Medicube Salmon PDRN Pink Collagen Jelly Gel Mask
Amazon$9.99Winner: Most viral sheet face mask
Numbuzin No.9+ NAD+ BIO Lifting-sil Full Face Mask
Amazon$17.60Winner: Best splurge sheet face mask
Our panel of experts reviewed some of our winners and gave feedback based on their expertise.